When we started building Autosocializer, we were told the same thing repeatedly:

“This is too big for a small team.”

“Split it into multiple products.”

“Use existing tools and stitch them together.”

We ignored it all.

Why? Because the problem wasn’t missing tools:

Teams were juggling chat apps, workflow boards, automation tools, email integrations, and third-party plugins just to get basic work done. Context switching was killing productivity.

Autosocializer was built to solve that: one platform, one workflow, one source of truth.

And we did it with 5 people, 6 months, and zero shortcuts.

This wasn’t a bloated startup or outsourced operation.

Just 5 full-time builders:

• 2 Founders

  • Backend architecture & system design
  • Product direction and execution decisions

• Frontend Engineer

  • React-based micro-frontend architecture

• UI/UX Designer

  • Design system, usability, onboarding flows

• QA Engineer

  • End-to-end testing, edge cases, workflow validation

No part-time work.
No “we’ll fix it later” mindset.

We didn’t rush to code.

• Studied how teams actually work (not just how tools claim they work)
• Identified the real pain: tool fragmentation
• Defined a dangerous but clear scope:
  • Chat
  • Workflow boards
  • Automation
  • Real-time communication
  • Third-party integrations (starting with Gmail)

Yes, it was ambitious. That was the point.

Design, development, testing, and launch didn’t happen in neat phases—they overlapped constantly.

• Frontend: React (Micro-frontend architecture)
• Backend: Node.js
• API: GraphQL
• Database: MongoDB
• Infrastructure: AWS
• Caching & Queues: Redis

Every architectural decision was made with scalability and customization, in mind. not demo day visuals.

We didn’t use existing automation engines.

We built our own logic, triggers, actions, conditions, and everything.

That alone could have been a product

Autosocializer is our own product.

This meant:

• Client projects paid the bills
• Product work happened alongside delivery work
• Context switching wasn’t theoretical -it was a daily reality

Balancing cash flow and product vision was one of the hardest challenges.

Chat + Workflow + Automation + in one platform is not “safe.”

But splitting features into separate tools would defeat the purpose.

So we engineered flexibility without chaos.

Most platforms solve one problem and ask you to integrate the rest.

Autosocializer does the opposite.

Instead of:

• Chat tool + workflow tool + automation tool
• Paid plugins
• Vendor lock-in
• Broken context

You get:

• Unified chat, boards, and automation
• Custom workflows per team
• Built-in automation without third-party dependencies
• Fewer tools, fewer tabs, fewer mistakes

It’s not another tool. It’s an exit from tool chaos.

Autosocializer isn’t a “coming soon” product.

• Used daily by 4 global teams, including Xtellig
• 3 external client teams actively using it

• The entire development, marketing, and hiring workflow runs on Autosocializer
• Hiring automation:
  • Application forms
  • Automated email responses
  • CV filtering
• 1000+ emails automated
• Eliminated Slack, GitHub Projects, monday.com

• 70% reduction in context switching
• 40% faster team coordination
• 30% of repetitive tasks automated

These aren’t projections. They’re live results.

If a 5-member team can:

• Architect a scalable platform
• Build a custom automation engine
• Balance client delivery and product development
• Launch and run it in real environments

Then building your product is not a risk- it’s execution.

That’s what Xtellig brings:

• Systems thinking
• Product discipline
• Real-world delivery experience

Autosocializer exists because we refuse to build something easy.

We are not just another development team.

“We build what others avoid.”

If that’s how you want your product built, Let’s talk