How We Rebuilt this Website in Just 20 Days

Speed is meaningless without quality. Here’s how we shipped a high performance, SEO ready website from design to production in 20 days.

Story

4 min read

Posted on December 24, 2025

Xtellig website rebuild case study

Introduction: Why We Decided to Rebuild Xtellig.com

Our old website wasn’t bad, but it wasn’t doing its job.

It didn’t clearly communicate how we work, what we stand for, or why clients trust us with complex products. More importantly, it didn’t reflect the way we actually build software: fast, structured, and outcome-driven.

So instead of endlessly iterating, we made a clear decision:

Rebuild the Xtellig website from scratch, quickly, cleanly, and correctly.


1. The Constraint: 20 Days of Real Development Time

This wasn’t a “side project” stretched over weeks.

We allocated 20 focused development days to:

  • Redesign the site
  • Build everything from scratch
  • Ship a production-ready website

No templates.
No WordPress plugins.
No shortcuts that would hurt performance or SEO later.

Speed was important but quality was non-negotiable.


2. Our Approach: Build Fast, Think Long-Term

a. Design With Intent, Not Decoration

We avoided over-designing.

Every section had a purpose:

  • Clarify what we do
  • Show how we think
  • Prove execution with real stories

This allowed us to move quickly without rework.

b. AI as an Accelerator - Not a Replacement

We used AI to speed up repetitive tasks and translate UI concepts into usable code faster.

But all critical decisions were still made by engineers:

  • Architecture
  • Performance optimization
  • SEO structure
  • Accessibility standards

AI helped us move faster, it didn’t lower the bar.

c. Engineering for Performance From Day One

Xtellig website rebuild case studyXtellig website rebuild case study

Instead of “fixing performance later,” we built with it in mind from the start.

As a result, the new Xtellig website achieves:

  • 90+ scores in Performance
  • 90+ scores in Accessibility
  • 90+ scores in Best Practices
  • 90+ scores in SEO

On both desktop and mobile.

These weren’t targets we chased at the end, they were the outcome of disciplined decisions throughout the build.


3. What We Deliberately Did NOT Do

This matters more than what we did.

  • ❌ No heavy plugins
  • ❌ No unnecessary animations
  • ❌ No bloated libraries
  • ❌ No over-engineering

We focused on:

  • Clarity
  • Speed
  • Maintainability
  • Long-term SEO value

4. The Result: A Website That Reflects How We Work

In just 20 days, we shipped:

  • A fully custom website
  • Built from design to production code
  • Optimized for performance, accessibility, and SEO
  • Ready to scale with our business

More importantly, the site now reflects our core belief:

Speed only matters when it’s paired with quality and transparency.


5. Why This Matters for Our Clients

Clients don’t hire us just to “build websites.”
They hire us to:

  • Move fast without breaking things
  • Make smart trade-offs
  • Deliver under real constraints
  • Tell the truth about what’s possible

This rebuild was us practicing exactly what we preach.


6. Final Thought

We didn’t rebuild Xtellig.com to show off design or tools. We rebuilt it to prove a point:

You can ship fast and ship right, if you know what you’re doing.

If that’s how you want your product built, Let’s talk

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