How We Rebuilt this Website in Just 20 Days
Speed is meaningless without quality. Here’s how we shipped a high performance, SEO ready website from design to production in 20 days.
Introduction: Why We Decided to Rebuild Xtellig.com
Our old website wasn’t bad, but it wasn’t doing its job.
It didn’t clearly communicate how we work, what we stand for, or why clients trust us with complex products. More importantly, it didn’t reflect the way we actually build software: fast, structured, and outcome-driven.
So instead of endlessly iterating, we made a clear decision:
Rebuild the Xtellig website from scratch, quickly, cleanly, and correctly.
1. The Constraint: 20 Days of Real Development Time
This wasn’t a “side project” stretched over weeks.
We allocated 20 focused development days to:
- Redesign the site
- Build everything from scratch
- Ship a production-ready website
No templates.
No WordPress plugins.
No shortcuts that would hurt performance or SEO later.
Speed was important but quality was non-negotiable.
2. Our Approach: Build Fast, Think Long-Term
a. Design With Intent, Not Decoration
We avoided over-designing.
Every section had a purpose:
- Clarify what we do
- Show how we think
- Prove execution with real stories
This allowed us to move quickly without rework.
b. AI as an Accelerator - Not a Replacement
We used AI to speed up repetitive tasks and translate UI concepts into usable code faster.
But all critical decisions were still made by engineers:
- Architecture
- Performance optimization
- SEO structure
- Accessibility standards
AI helped us move faster, it didn’t lower the bar.
c. Engineering for Performance From Day One


Instead of “fixing performance later,” we built with it in mind from the start.
As a result, the new Xtellig website achieves:
- 90+ scores in Performance
- 90+ scores in Accessibility
- 90+ scores in Best Practices
- 90+ scores in SEO
On both desktop and mobile.
These weren’t targets we chased at the end, they were the outcome of disciplined decisions throughout the build.
3. What We Deliberately Did NOT Do
This matters more than what we did.
- ❌ No heavy plugins
- ❌ No unnecessary animations
- ❌ No bloated libraries
- ❌ No over-engineering
We focused on:
- Clarity
- Speed
- Maintainability
- Long-term SEO value
4. The Result: A Website That Reflects How We Work
In just 20 days, we shipped:
- A fully custom website
- Built from design to production code
- Optimized for performance, accessibility, and SEO
- Ready to scale with our business
More importantly, the site now reflects our core belief:
Speed only matters when it’s paired with quality and transparency.
5. Why This Matters for Our Clients
Clients don’t hire us just to “build websites.”
They hire us to:
- Move fast without breaking things
- Make smart trade-offs
- Deliver under real constraints
- Tell the truth about what’s possible
This rebuild was us practicing exactly what we preach.
6. Final Thought
We didn’t rebuild Xtellig.com to show off design or tools. We rebuilt it to prove a point:
You can ship fast and ship right, if you know what you’re doing.
If that’s how you want your product built, Let’s talk


